In today's increasingly competitive corrugated box market, the equipment level of corrugated box manufacturing enterprises determines their competitiveness. The following content to buy a rotary die-cutting machine as an example, introduces the corrugated carton production enterprises senior management analysis method and mode of market and the characteristics of the equipment in the purchase of fixed equipment, is divided into three parts, for reference in key decisions.
Reasons / goals / key considerations: the initial idea of deciding to buy a stationary device
(a) reasons: sales have been no improvement, or even decline
Market. No new business areas, the only way to develop new business is another way. Quotations from the past 6 to 12 months show that the market share of our company's printing die cutting products is only 11%, and the market share of ordinary die-cutting products is 28%. According to sales feedback found: printing die-cutting product price higher than the average market price of 12% to 20%.
. at present, the company's printing slotting die-cutting machine and nail stick box independently, rather than the line.
. that picture depicting a cost mechanism (i.e., when we will full load operation of the rotary cutting machine and all related costs), we found that if the use of a printing die-cutting machine production line, the price of the product can be greatly reduced, the related product sales will be improved. Prior to further explore this issue, we will first hypothesis of "price" is applied to 50 types of products, so the sales soared 33%. After in-depth investigation, we found that the majority of the use of printing die cutting linkage line is a comprehensive large company, has a stable customer base, so we intend to focus on the use of printing die cutting line.
No this is our intention and strategy to consider the purchase of new equipment.
(two) objectives: clear the primary goals and objectives of each phase
We spent communicating with the main staff of more than 3 months, including the company's sales manager, production manager, supervision department, design department, printing machine, as well as the main customers and software suppliers, equipment manufacturers, identified the following goals:
1. primary goal:
Sales improved by 8% in a year. Half of the growth will be done independently (not with the equipment manufacturer). Maintain the current overall level of profitability.
2., two level goals:
Increase overall capacity. Alternative equipment must be able to maintain a strong customer base, as well as make our products unique and attract more new customers.
3., three level goals:
Increase in assets, return on investment within 36 months.
(three) key consideration factors:
Before purchasing new fixtures, there are always many factors that need to be weighed beforehand. Here are some other key considerations":
1. the use value of the equipment: equipment "die" before, will be replaced with new equipment. Replacement of new equipment before the equipment is completely scrapped helps to ensure more value for use.
2., market changes: new customers in the market will often put forward some new requirements, the use of old equipment may not meet the requirements of customers, forcing you to replace the new equipment.
3. market demand: no equipment is specially used for the production of some kinds of packing products. For example, the window opener can stick a film onto the package so that it can display the built-in product. If there are fewer companies using such technology in the market, you can do market research to see how many customers can benefit from the packaging and decide whether they need to purchase such equipment.
4., incentives: such as the purchase of the equipment, access to tax subsidies, as well as state and local institutions to provide financial subsidies, and can help your factory to improve competitiveness.
5. sales performance factors: is it because of the lack of certain equipment that can not accept certain orders and affect sales?
6. technology advantage: does the company want to maintain technology leadership, and therefore willing to buy new equipment, apply new technology, or wait for the cost to drop? The first is to have someone to do not have the advantage, but the costs may also be low.
7. egoism: frankly, everyone loves good things, and self-interest plays a key role in deciding when to buy fixed equipment. Self interest is not a derogatory word, you can know it correctly.
Determine the characteristics / advantages of the equipment to be purchased
According to our rationale, objectives and key considerations, we are sure to pay attention to the following features and advantages when purchasing equipment:
1., compared with the current die-cutting machine, the new equipment should have greater operating width and capacity.
2. and flexo printing machine compared to the currently used new flexo printing rotary die-cutting machine the working width should be greater.
3. we hope to cut some products in the rotary machine, and then use the folding stick box matched with flexo printing machine.
4. flexo printing machine and rotary die-cutting machine must be compatible.
5., to determine the size of the equipment and its compatibility with existing equipment, we must also consider the parts, printing drum and anilox roller fittings and other accessories.
6. front edge feed or vacuum adsorption feed? We would like to use vacuum adsorption to feed the paper because it can improve the printing quality.
7. color printing? We should judge the return on investment of new equipment according to the market conditions and profits and profits in the current and future years.
8. it is worth mentioning that we should set aside the installation position of the printing unit, so as to increase the unit (future ready now to prepare, less costly, if they intend to increase the unit to adjust the space, would be more trouble).
9., pre feeder good results, according to the current production speed, determine whether you need to buy.
10. stacking machine and other auxiliary equipment is very important. To ensure that the stacking speed can be matched with the rotary cutting machine speed. If the round processing speed of die-cutting machine is 6000 piece of cardboard / h, and stacking machine speed can not keep up, will have a production bottleneck.
11. can the capacity of the waste cleaning machine match other equipment?
12. is the power supply adequate?
13. water and air pressure problems.
14. review the most outstanding enterprises in the field of installation, service and equipment maintenance.
Have a comprehensive verification to the operation cost, procurement of equipment including: energy consumption (water, electricity, steam, compressed air, etc.) for the quantity and quality of operators, spare parts and wearing parts prices and changing frequency of equipment, per capita output per device per hour, per capita profits and equipment sales revenue. Customer service service costs, service life and depreciation rate of equipment, etc.. In the procurement of equipment, we must compare the cost of running, and the purchase cost of a comprehensive weighing, it is true for the development and survival of enterprises.
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